Managing Relationship with Customer Essay Example | Topics and Well Written Essays - 1000 words - 3

Managing Relationship with Customer - Essay Example As the paper highlights CRM enables the enterprise to understand the customer very closely so that its services can be tailor-made to meet each individual requirement. Kotler et al. support these definitions and stated that customer relation management as the â€Å"process of carefully managing detailed information about individual customers and all customer ‘touch points’ to maximise customer loyalty. A customer touch point is any occasion on which a customer encounters the brand and product – from actual experience to personal or mass communications to causal observation†. The essence of CRM is that it clearly recognises the long-run value of potential and current customers, and focuses to increase revenue, profits, and shareholder value through targeted marketing activity such as developing, maintaining, and enhancing successful-customer relationships†. As Kotler et al. suggest, one of the important â€Å"goals of marketing is to develop deep, enduring relationships with people and organisations that could directly or indirectly affect the success of the firm’s marketing activities. Relationship marketin g aims to build mutually satisfying long-term relationships with key constituents in order to earn and learn and retain their business†. Relationship marketing has four dimensions   customers, employees,   marketing partners (channels, suppliers, distributors, dealers, agencies), and members of the financial community (shareholders, investors, analysis) and its outcome is the marketing network, a unique asset for the company.

Pro Choice View On Abortion Philosophy Essay

Pro Choice View On Abortion Philosophy Essay Abortion is one of the most disputable issues discussed all over the world today. Several decades ago abortion was considered only a social issue, but now situation has changed and it has also a political and ethical context. The issue of abortion does not become an important ethical issue as long as modern medicine has not provided its relative safety, and only now, in recent decades, the issue has inflamed a sharp public controversy. Thus, the main aim of this paper is to discuss pro-choice view on abortion. First of all it is necessary to answer the question what an abortion is? Abortion  is the termination of a  pregnancy  by the removal or expulsion from the  uterus  of a  fetus  or  embryo, resulting in or caused by its death. Observing this topic we can see that there are many different points of views around this question and there are, apparently, three main positions on the issue of abortion. At one extreme we see the supporters of preserving life (people who have pro-life position) who would ban abortions in all circumstances: they believe that the government may not encourage the destruction of the embryo or fetus, legalizing abortion. At the other extreme are advocates of free choice (pro-choice position): they believe that the law should not restrict the freedom of choice for the mother, because all pregnant women should have the opportunity to request an abortion. Intermediate position is occupied by those who believe abortion is permissible only in certain c ases (for example, when the pregnancy is dangerous for the mothers life or was the result of rape or incest), as well as those who believe that it should not be the main method of birth control. In this part we are going to concern our attention on pro-choice abortion and according to Colker, we see that Pro-choice abortion is the belief that women have the right to choose to abort a baby from their body. The pro-choice view is that a baby does not have human rights within the mothers womb. The people of the United States never voted on or supported this pro-choice position. Actually, it was the U.S. Supreme Court that legalized abortion as a result of Roe vs. Wade on January 22, 1973. (Colker, 1992). Analyzing contemporary situation it becomes obvious that movement for the legalization of abortion in recent years has also become a well-organized and politically active force: it is supported by a series of specially created organizations nationwide, and tens of major religious groups. Opponents of the ban on abortion put forward four main ethical arguments: 1. No person shall be entitled to compel a woman to preserve the pregnancy against her will. 2. We should not give birth to unwanted children. 3. Abortion was never subjected to the ban, if the legislators were not men. (Or, as one aphorism says, if men could get pregnant, abortion rights would be considered sacred.) 4. If a woman has no right to freely dispose of own body, including control of reproductive function, then there is no real freedom at all. Advocates of abortion rights typically originate from the fact that the government should not intervene in the privacy of women deciding for them the fate of a pregnancy. They believe that every woman should have a choice to abort or not, at the same time, they stress that such choice does not force anyone to a particular decision. In addition, it is noted that no one should be required by law to risk own health, and yet at the complete prohibition of abortion, many pregnant women are exposed to the dangers of childbearing and childbirth, as well as unsafe criminal abortions. What supporters of pro-choice position have to say about how to deal with the right to self-actualization of the fetus, with its right to life, with its right to the pursuit of happiness? Pro-choice supporters proceed from the concept of social development of personality. Since the fetus has no idea about own future, about own personality, then it can not be self-consciousness. Once there is no consciousness, then the concept of consent to it is not applicable. (Jelen Wilcox, 2003). Are these arguments are more persuasive than the arguments against abortion? Nobody can definitely say yes or no, because there is no one single view on this issue in contemporary society. Thinking about different points of view on pro-life and pro-choice abortion Levitt Dubner stated that pro-choice position allows to control criminal situation in the country. They explained that decades of research indicate that children from disadvantaged backgrounds are much more likely to become criminals than others. (Levitt Dubner, 2005). Thus, abortions allow to control criminal situation in the country due to their distance effect, because years later, these unborn children are not replenished the ranks of criminals and crime stopped. Debating this topic and looking at the problem from ethical and psychological side we should remember about the situation that the woman, who decided to make abortion, found herself in psychological crisis, and sometimes she is also found herself in a great despair, but we can contradict to above mentioned women other pregnant woman who wait for their babies and are full of happiness and excitement that in the nearest future they will become mothers and will see their little babies. There are many different people, and different situations, but there is one variable childs lifeà ¢Ã¢â€š ¬Ã‚ ¦ It is necessary to think deeply about how it can happen that a child for one woman is a great grief and they are willing to pay money for childs death, but for others childs birth is so good that they go to any expenses to have a baby. It is a description of dual character of one situation around childs lifeà ¢Ã¢â€š ¬Ã‚ ¦ Thus, according to Staggenborg, despite all the support for abortion, one of the important pro-choice facts is that those who raise pro choice issues to strengthen their cause are not pro abortion. They take the right to as a womans freedom to her body and life. However, we must remember that abortion should not cloud the sanctity of life. It is important to bear in mind the  pros and cons of abortions  before taking any decisions regarding ones pregnancy. (Staggenborg, 1994). Taking into consideration all the above stated it is possible to conclude that in discussing the moral aspects of abortion we usually used many arguments in favor of one or another position. Whatever our personal view, it is important to be able to recognize the ways of argumentation in ethical reasoning, which in reality is not as logical as it might seem at first glance. It is necessary to remember that every human child should be wanted, nurtured, loved and cherished. In such a way birth control and abortion are the part of necessary policy in this direction. Choices in this case should belong to the pregnant woman, and only her wish to save or not to save a child should be the main argument in pro-choice position.

Good and Evil in Human Nature in Lord of the Flies and The Strange Case of Dr. Jekyll and Mr. Hyde :: William Golding Robert Louis Stevenson Essays

Good and Evil in Human Nature in Lord of the Flies and The Strange Case of Dr. Jekyll and Mr. Hyde The novels The strange Case of Dr. Jekyll and Mr. Hyde written by Robert Louis Stevenson and Lord of the Flies by William Golding both portray a very similar message. In both novels there are characters, which represent both good and evil showing the contrasts, which occur throughout the whole storyline. Both novels can be described as an allegory as they both show different levels and meanings e.g. in Dr. Jekyll and Mr. Hyde one represents good the other evil even though they are the same person. This gives us the indication that Stevenson's message is that evil can be found inside everyone. Also Golding uses characters to bring this message across as well. Lord of the Flies is situated on an island and when the boy's plane crashes they are provided with the ideal surrounding with great resources to survive until they're rescued. The island almost acts as a parent even though they are without parental supervision. The island can be compared to the Garden of Eden as it's described as a "natural beauty". But straight away we are warned there is a "dark side" to the island. Almost suggesting something will go wrong or this is where something horrendous will take place. The children's main aim when they are all together is to pick a leader. This is where the conflict begins mainly because Ralph gets picked and Jack becomes Jealous. Ralph shows maturity and intelligence where Jack shows power and strength. Golding almost suggests that if Jack and Ralph were combined they would be the ultimate leader. Dr. Jekyll and Mr. Hyde shows how scientific experiments can go wrong and Stevenson tells that even though we try to avoid evil it will never go away. The novel all starts with the concern of Mr. Utterson, Henry Jekyll's lawyer. He is worried and confused that Jekyll has left all his possessions in his will to a Mr. Hyde who he has never met. "All his possessions were to pass into the hands of his friend and benefactor Edward Hyde" Utterson confronts Jekyll's old friend Dr. Lanyon but he hasn't heard of a Mr. Hyde. "No. Never heard of him. Since my time" Its ironic that the name Hyde can be heard as hide so we are told that even before we begin to read that Mr. Hyde must be strange or almost none existent. Utterson tracks down Hyde and is horrified by the way he looks and doesn't understand how Jekyll could be friends with such

Cargills( Ceylon)

Cargills at a Glance Cargills (Ceylon) PLC is a Sri Lankan corporate established in 1844 and built on a strong foundation of values and ethics. Guided by trusted leadership it spearheads the sustainable development of the food industry in Sri Lanka. Its continuous investment in retail has made the Cargills retail arm Cargills Food City the largest retailer in the island in all categories. Pursuing innovation and food safety its manufacturing brands Cargills Supremo and Cargills Finest (processed meats) Cargills Kist (processed fruits and vegetables) and Cargills Magic (ice cream and dairy products) lead sectoral growth.Its KFC franchise is the largest international restaurant chain in Sri Lanka. Through its marketing and distribution arm spread across the island Cargills distributes its manufactured brands as well as internationally renowned food and non-food brands. The Cargills agribusiness model has gained global recognition for linking farmers and entrepreneurs to the market thro ugh a sustainable and inclusive value creation process. Key business 1. Modern retailing 2. Manufacturing 3. Agri Business 4. Restaurants 5. Distribution Subsidiary Companies †¢Cargills Quality Foods (Pvt) Ltd †¢Cargills Distributors (Pvt) Ltd Cargills Quality Dairies (Pvt) Ltd †¢Cargills Food Processors (Pvt) Ltd †¢Cargills Food Services (Pvt) Ltd †¢CPC Agrifoods Ltd †¢CPC Lanka Ltd †¢Cargills Retail (Pvt) Ltd †¢Millers Distributors Ltd †¢Cargills (Ceylon) Plc (Cargills) operates in the retail chain of food outlets. The company also engaged in food manufacturing and †¢restaurant chain sectors. Cargills operates through its ten subsidiaries. Cargills is the official franchisee for Kentucky Fried Chicken †¢(KFC) in Sri Lanka. It also provides distribution and FMCG manufacturing services. The company also offers discount sales to its †¢products.Cargills operates through its 116 outlets across 19 districts in Sri Lanka. Cargil ls is headquartered at Colombo, Sri Lanka †¢Pricing and availability are what drives the economy of the fast food industry. They effectively penetrate markets with advertising campaigns that cater to a whole range of demographics that make them a need in high demand in almost all US geographic locations. With specialized and highly focused franchise management and vast distribution channel they can be established themselves in a new community almost overnight creating instant revenue and jobs wherever demand is present.Economic Characteristics OF THE FOOD AND DRUG RETAIL INDUSTRYIt is extremely important to understand what the dominant economic factors are in an industry in which you are participating. These factors have a very strong influence in determining the corporate strategies that a company will decide to implement. How can a corporation define and implement their corporate strategy without understanding the environment of the market they are in? They simply can not!The economic factors to be considered are as follows: market size, scope of competitive rivalry, market growth rate, number of rivals, number of customers, degree of vertical integration, economies of scales, resource requirements for market entry, and profitability of the industry. Each one of these factors will be defined in the following paragraphs. The supermarket retail market is a $363 billion industry(sales 2000). Approximately $272 billion in sales, or 75%, is achieved by 25 companies with 16,000 stores. The total number of retail grocery stores total 127,000.It is obvious that the market share is dominated by a select few corporations. The largest company is Kroger (11% market share), followed closely by Albertson’s(9%), Safeway(6%), and Win The number of rivals in this industry is becoming more important to recognize. According to Progressive Grocer, supermarket sales have increased 5. Gross margins are approximately 2% greater for a supermarket when they have access t o a distribution center. In closing, the supermarket industry is profitable. All indications in the research that I have done leads me to believe that sales have increased at the same pace in 2000 that it did in 1999.These companies manufacture some of their products in inventory. Because of the single-person and one-parent households, less people are frequenting the grocery stores and more people are eating out at restaurants. Kroger brand(private label) products account for approximately 25% of their grocery sales and almost 9% of drugs and general merchandise. Albertson†tms has acquired American Food to increase their market share in the West region. Kroger is the only major supermarket operator to implement a three-tier distribution system. As stated above, the top 25 companies capture 75% of the market.Safeway, SuperValu, and Kroger are the only companies that go even further upstream concerning vertical integration. They use these facilities to produce private label prod ucts. The growth has been driven by increasing affluence and the rise of a middle class; the entry of women into the workforce; with a consequent incentive to seek out easy-to-prepare foods; the growth in the use of refrigerators, making it possible to shop weekly instead of daily; and the growth in car ownership, facilitating journeys to distant stores and purchases of large quantities of goods.The opportunities presented by this potential have encouraged several European companies to invest in these markets (mainly in Asia) and American companies to invest in Latin America and China. Local companies also entered the market. [12] Initial development of supermarkets has now been followed by hypermarket growth. In addition there were investments by companies such as Makro and Metro in large-scale Cash-and-Carry operations.While the growth in sales of processed foods in these countries has been much more rapid than the growth in fresh food sales, the imperative nature of supermarkets to achieve economies of scale in purchasing, means that the expansion of supermarkets in these countries has important repercussions for small farmers, particularly those growing perishable crops. New supply chains have developed involving cluster formation; development of specialized wholesalers; leading farmers organizing supply; and farmer associations or cooperatives.Cargills (Ceylon) entered the Business Today TOP 10 list a year ago at the tenth place and this year notched one place up to number nine. Having evolved from its original four department stores, Cargills (Ceylon) is today the fastest growing and largest retail chain in Sri Lanka. The company continues to invest in food and agriculture, and with the expansion of the retail outlets to 136 during the year, new opportunities were reportedly presented to more rural famers and entrepreneurs. The company is also actively participating in the revival of the Eastern Province with the opening of outlets in Batticaloa, Ampara and Trincomalee.At present Cargills has established its presence in 23 districts of the country. Cargills (Ceylon) owns and operates its own manufacturing and distribution arm. The company also owns the KFC franchise in Sri Lanka, and it introduced the first KFC drive-thru in the South Asia region. During the year a full year of operation of Millers Distribution was brought under the fold of Cargills. An Island-wide reach and distribution capability of Millers is expected to help Cagills (Ceylon) further penetrate the market. Turnover of the company during the year was Rs 16 billion and profit after tax was Rs 499 million.

Movie Review: Gomorrah Essay

The film features five people whose lives are influenced by organized crime. Don Ciro is a fearful middleman who dispenses money to imprisoned gangsters. In a delivery, Ciro is attacked by two gangsters who seek revenge from their traditional affiliate clan. To save his own life, Ciro offers his services to the two gangsters. Ciro explains that he can lure the clan to a trap where they can kill them. The two gangsters attacked the clan headquarters and killed everyone. Ciro is spared. Totois a delivery boy who witnesses drug dealers dump a bag of drugs and guns during a police raid. He takes the bag and returns it to the gang. The gang convinces him to join them. Toto agrees. Toto attends the initiation rites. After which, he is accepted as a member of the gang. At a particular instance, he witnesses one of his gang killed by a drive-by. The gang decides to exact revenge by choosing a particular victim. Maria Nazionale is chosen as the victim because her son joined a rival gang. Salvatore lures Maria to a particular place where she is killed. Roberto is a skilled worker working in a waste management firm. Franco, his immediate boss, illegally dumps toxic wastes in abandoned quarries. In a particular operation, toxic waste is accidentally dispersed on a driver. Instead of saving the driver, his boss hires a group of children to drive the trucks. Roberto resigns from his position in disgust. Pasquale is a skilled tailor who works for a garment factory proprietor (who is associated with the Camorra gang). He accepts a night job at the garment factory. Because the factory is a rival of the Camorra factory, hired gunmen open fire on his car. He escapes the gunning and leaves town for good. Marco and Ciro are teenagers aspiring to be top gangsters. They profit from buy and sell of drugs from African clients. The two infuriates the top bosses who conspire to kill them. Finally, the two are killed in a supposedly disguised operation. Success and Arrogance. Marco and Ciro’s success has infuriated the top mafia bosses in town. Their immediate boss warned them not to engage in rouse behavior in the street. Ignoring the warning, the two steal a set of weapons owned by the Camorra gang. To celebrate their success, the two fire off rounds in the banks of a canal. At a club, the Camorra gang warns them to return the stolen weapons. The two remain arrogant. The bosses try a different strategy. One of the bosses offers them to work for the mob. The boss offers them 10 000 Euros in exchange for the stolen weapons and a murder request. The two immediately accept the offer, not knowing that this is a pre-conceived trap. At the supposed target, the two are gunned down. Success, in this case, is manifested by the following behavior: 1) cheating the Africans of the volume and price of drugs, 2) firing off rounds in the banks of a canal, and 3) accepting the offer of the local boss. ‘Basking in immediate successes,’ the two are confident that they could outwit the local bosses. Indeed, their rouse behavior has infuriated every gangster in town including their immediate boss. Their successes are not sustained by rational speculation. Indeed, the two perceive the offer as an additive to their success, failing to realize that it was a pre-conceived trap. In any case, their successes have left a powerful impression on their egos. Both are confident that success is part of their self-consortium – that failure does not exist within their self-imposed bounds. In reality, this is a prelude to a tragedy. Arrogance is the mirror image of self-reinforced success. Arrogance is manifested by the following behavior: 1) ignoring the warning of their immediate boss, 2) refusing to return the stolen weapons to the Camorra gang, 3) ignoring the threat of the gang, 4) refusing to negotiate with the local bosses, and 5) failing to realize the existence of a trap. The environment of the scene can be described as serene, non-violent, beautiful, and economically prosperous. Yet, behind this aura of calmness lies a great evil. The town is a bastion of organized crime. From a macro perspective, crime organizations have persistent influence on the police, the local government, and the neighborhood. At night, drug dealers roam on the street looking for potential clients. At day, the local bosses engage in illegal transactions. The neighborhood is subservient to these bosses because they offer protection. The police is reluctant to arrest the bosses because of fear. Synchronous Sound. Sound is matched temporarily with the movements occurring in the image, as when dialogue corresponds to lip movements. A case example: when Ciro and Marco are gunned down, the credits rolls down to the song ‘Herculaneum’ (by Massive Attack). The thematic content of the song corresponds to the scene itself. Backlighting. Backlighting is deemphasized because the environment is serene and condescending. Backlighting is essential in scenes where hasty drug transactions are depicted.